19-03 AGENCY ORGANIZED A NEW PARTNERSHIP: TEX and Julie Depardieu partnered ROSE UP Association in supporting women with cancer

Tuesday, November 12, 2019
Cause Marketing
Celebrity Endorsement
Press Releases

Carrefour has once more trusted 19-03 agency, specialized in partnerships, for its new collaboration between Carrefour's textile brand TEX and ROSE Association. The association’s mission is to enable women facing cancer to continue their lives as women, mother and professional during and after treatment but also to feel less alone in the face of the disease by allowing them to belong to a community, in particular by informing them and providing them with psychological support during the different phases of their illness.

For this occasion, TEX has partnered once again with the French actress Julie Depardieu, as she had been the ambassador of a previous breast cancer awareness campaign. Carrefour TEX sought out the partnership with French actress Julie Depardieu for a new campaign that promotes a clothing line that supports ROSE association. Julie Depardieu has been active in contributing to increasing the cancer awareness and detection in the past years.

Carrefour TEX commits to donate 1 euro to ROSE Association for each product sold from the collection of TEX and Bestform Playtex Dim Sans Complexe. The said collection will be presented in the beauty catalogs in October 2019 and in April 2020.

We are proud that our agency made this good-cause partnership happen!

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