SOLUTION : Renew the success of the pop up cocktail bar "Cointreau Privé" by inviting a new artistic director - one of the rising stars in French fashion, Alexis Mabille
DESCRIPTION : Artistic director - PR - France
- Pop-up bar Cointreau Privé designed by Alexis Mabille
- Creation of a limited edition bottle by Alexis Mabille
- Creation of a cocktail based on Alexis Mabille tastes, so-called "Cointreau Privé by Alexis Mabille"
- Membership access only to Cointreau Privé
- Dedicated website to register as a member to get access to Cointreau Privé
- A unique musical programme set the scene during the 2 months of opening
- Alexis Manille presence at events "Bow Tie Club" de Cointreau Privé
