Cointreau & Laetitia Casta

How to celebrate the creativity of women?

SOLUTION: Appoint Laetitia Casta as the artistic director of the famous liquor brand Cointreau

DESCRIPTION: Celebrity endorsement - 360° Communication - Worldwide

  • Laetitia Casta paid tribute to Louisa Cointreau: the wife, muse and confidante of Edouard Cointreau, creator of the famous liquor
  • Creation of a series of webisodes
  • Launch event at the Musée de l'Orangerie
  • Creative evenings inspired by the "Cointreau Café Society"
  • Important press coverage

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