Monoprix & Fashion Designers

How to reinforce Monoprix's image as a prime address for chic shopping on a budget

SOLUTION: Invite 5 big fashion designers to revisit the "little black dress" sold at a wallet friendly 90€ !

DESCRIPTION: Limited Edition - 360° Communication - France
  • Sold exclusively at Colette 1 week before the official launch at Monoprix stores
  • Pre-launch party at Colette with the designers
  • Focus on pre-christmas season

  • Monoprix & Les petites robes noires

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