Monoprix & Street Artists

How to bring street art to Monoprix clients?

SOLUTION : Create a capsule collection with 3 renowned 3 street artists: Pro176, Tanc et Nasty

DESCRIPTION : Culture - Limited Edition - France

  • Creation of clothes, accessories and decorative objects
  • Performance of the artists during the press presentation
  • Performance of the artists on flagship store windows
  • Creation of a fresco to be colored by kids
  • Important press coverage

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