SOLUTION : Tie up with the success of Paulo Coelho and the MySpace trend
DESCRIPTION : Celebrity - Buzz RP - Worldwide
- Creation of short movies based on one of the 15 characters of the book "The Witch of Portobello" by MySpace users
- Diffusion of the 15 winning submissions on MySpace, MySpace TV and banners
- Paulo Coelho won the Cinema for Peace Special Award for his movie project
- Important media coverage
