SOLUTION: Collaborate with the humourist Julie Ferrier to raise awareness on the
protection of nature and wild animals during the "Big Cat Week" on Nat
Geo Wild
DESCRIPTION: Celebrity Endorsement - 360° Communication - France & French-speaking territories
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Dubbing of a 42 minutes documentary entitled "Lakeshore Killers"
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Creation of funny short videos (3 to 5 minutes)
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Video teasers
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Important press coverage