Nivea Soft & Fashion Designer Giles Deacon

How to get visibility in-store and be relevant to a fashion-interested target (20-25 y.o)?

SOLUTION : Associate the poetic and colorful universe of the legendary fashion designer Giles Deacon and the know-how of Nivea

DESCRIPTION : Limited Edition - Communication 360° - Worldwide

  • Creation of 3 Nivea Soft jars directly inspired from Giles Deacon's collection
  • Pan european campaign delivered accross multiple markets
  • Social campaign on Twitter & Instagram
  • Contest to win a personal style consultation with Giles Deacon
  • Tickets to Giles Deacon Fashion Show
  • PR events
  • Making-of video released on Internet
  • POS communication
  • Nivea Soft & Giles Deacon

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