Second Life & Arts Plus

How to create a buzz and address as many people as possible for the cultural exhibition "Femmes HéroÏques, une mythologie moderne" at the Musée de l'Homme in Paris?

SOLUTION : Create the first real and virtual worldwide exhibition by teaming up with Second Life

DESCRIPTION : Co-branding - PR Buzz - France

  • Opening ceremony upon the International Woman's Day Inauguration held by the the Minister of the Communication, Renaud Donnedieu de Vabres and by his avatar on Second Life
  • Real and virtual live press conference and Q&A with the journalists directly on the Second Life platform
  • Important press coverage (TF1, LCI etc..)
  • Second Life x Arts Plus Passage High Tech LCI
  • Second Life x Arts Plus - Several interviews