SOLUTION : Create the first real and virtual worldwide exhibition by teaming up with Second Life
DESCRIPTION : Co-branding - PR Buzz - France
- Opening ceremony upon the International Woman's Day Inauguration held by the the Minister of the Communication, Renaud Donnedieu de Vabres and by his avatar on Second Life
- Real and virtual live press conference and Q&A with the journalists directly on the Second Life platform
- Important press coverage (TF1, LCI etc..)
