SOLUTION: Show support to French sportmen and generate drive-to-store by putting together a "Dream Team" of 4 renowned athletes and letting them create their own clothing collection
DESCRIPTION: Capsule collection - 360° Communication - France
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Creation of 4 capsule collections:
- Camille Lacourt, swimmer: a casual/sportswear collection for a simple yet elegant style
- Gilles Simon, tennisman: a city chic collection with slim fit, well-tailored and comfortable clothes
- Automne Pavia, judoka: a sportswear collection, ideal for running, yoga and fitness
- Floria Gueï, athlete: a feminine and vibrant casual collection with pop and joyful colours -
Tv commercial to promote the partnership
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Interviews of the athletes
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Important PR coverage
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Communication in store, on the internet, in magazines
