SOLUTION: Make the actress Julie Depardieu the ambassador of the campaign
DESCRIPTION: Good cause - France
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Carrefour TEX commits to donate 1 euro to ROSE Association for each product sold from the collection of TEX and Bestform Playtex Dim Sans Complexe.
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The collection will be presented in the beauty catalogs in October 2019 and in April 2020.
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Communication in store, on the internet and in the press