SOLUTION : Create unusual preppy co-branded items to be sold in a mobile cottage all around Europe
DESCRIPTION : Co-branding - Communication 360° - Worldwide
- Creation of a capsule collection of items made in collaboration with 12 major brands: M&M's, 3M, Kodak, etc.
- Pop-up stores in big cities: Paris, London, New York, Los Angeles, Milan, Amsterdam, Stockholm, Madrid and Brussels
