Wrangler & Leatherman

How to support the development of innovative products of an iconic jeans brand?

SOLUTION: Create a capsule collection in partnership with Leatherman, the go-to brand for pocket tools

DESCRIPTION: Capsule collection - 360° Communication - EMEA
  • Upgrade of the signature Texas jeans: made twice as strong and water resistant with TOUGH MAX™ LYCRA® denim, reinforced front pockets feature a bespoke pouch for the collaboration edition of Leatherman’s Piranha 2 tool
  • Creation of 3 short films featuring 3 inspirational men embodying the values of Wrangler and Leatherman: the adventurer, the journeyman and the worker
  • Important PR coverage
  • Communication in store, on the internet, in magazines

  • Wrangler x Leatherman - The Adventurer, Paul Steele
  • Wrangler x Leatherman - The Journeyman, Dan Rubin
  • Wrangler x Leatherman – The Worker, Jens Kuck

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